OUR READERS Mrs.  McGregor's  FIFTYplus reaches   active, affluent and young-thinking 50+ adults in Upper Michigan and Northeastern Wisconsin. Our paper reflects the thinking of  this important generation in our articles, our features, and our commentary. Our marketing strategy is simple...to connect people 50 and over with businesses, organizations and community resources that enrich their lives.  We provide a positive voice for people who are enjoying their aging years.   We are also strong advocates for senior citizens who need assistance in caregiving, financial and legal information. Healthcare is a big issue. The  readers of FIFTYPlus  represent the largest accumulation of wealth of any demographic group, representing billions  of dollars in annual buying power. Our readers tell us the advertisements in our publication influence their buying decisions. They have disposable income for travel, investments, leisure, new home and second-home purchases, recreational activities and grandchildren.  SOME STATISTICS: This Segment of the Population: Owns 77 percent of all financial assets in America and 80 percent of all the money in U.S. Financial Institutions. Spends more money on travel and recreation than any other age group. Accounts for a whopping 40 percent of the total consumer demand Dines out an average of three times a week Votes more than any other age group Gambles more than any other age group Spends more on health and personal products than any other age group. Reads more newspapers than any other age group. Represent over 33 percent of the population of the Upper Peninsula and will increase 17 percent more in the next ten years. FIFTYplus & U.P. Woman    P.O. Box 2395 Kingsford, MI. 49802                                      Copyright 2008-2010. FIFTY PLUS, All Rights Reserved.