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My name is Helen McGregor, and I'm the Editor of both of Mrs. McGregor's Publications.  I have the greatest job in the world, and I take it very seriously.  Every month, I get to network you and your business with one of the most important and influential groups of people in the Upper Peninsula  and Northeastern Wisconsin. We've been doing this for over 15 years, and during that time, we have earned the trust and confidence of our readers.  Because we are independently owned , you won't see the same articles in our papers that you see in every issue of every Daily newspaper.  My job, as Editor, is to know and understand the needs of our readers, and to give  them as many resources for services as we can.

We know Aging is a work in progress. The article and features we focus on each month reflect the interests and requests of our readers.   We're versatile and exciting because we work  as your marketing partner and you pay us by advertising. We are your best advertising purchase, if your market is 50 and over.  My experience, unique understanding and reputation in reaching this market can be your biggest marketing tool. E-mail me at mrsmcgregor.org, or call me at 906-774-3003. 

Every month we focus on the following editorial features:  
  • Washington Watch (Social Security, Medicare, Medicaid, Legislation affecting retirees)
  • Estate Planning
  • Grandtravel
  • Money Matters
  • Health & Wellness
  • U.P. Health Care News
  • Caregiving
  • Real Estate and Insurance 
  • How To...................(New information every month)
  • Entertainment
  • Crossword Puzzle
    •
  • Our Readers' Humor

Advertising Tips I’ve Learned in 15 years

1. Take advantage of Free color.  Lots of color brings your ad to life.

2. Never refer to this market as “old”, and if possible don’t use the word”Senior”.    “Mature”,  “Aging,” “Elderly” work better.

3.   Scare tactics don’t work with today’s young retirees. Be positive, honest and straight-forward. They’ve seen and experienced it all.

4.  Never talk down to this market. Most of them are smarter-and richer than we are.

5. Don’t lump this market into one “senior” segment.  I have found there are four markets:  Young, active baby boomers, turning 50; Semi-retirees,  Retirees, and Seniors (79+, who need Caregiving)

6. Forget the glitz in your ads. Unreadable fancy fonts and small print are a turn-off, as are “dark, background ads.”

7.  Forget the “Clip and save” coupon.  Our readers outgrew that years ago.

8. Use lots of positive pictures.  Pictures utilizing different generations draw attention and are talked-about.

9.  If you have someone 20ish placing your ads in this market, you’re probably not getting results.*

10. For the rest, e-mail me.  helen@mrsmcgregor.org
FIFTYplus & U.P. Woman    P.O. Box 2395 Kingsford, MI. 49802                                 Copyright 2008-2010. FIFTY PLUS, All Rights Reserved.